OKACHA , S. (2026) « Synthetic Influence: How AI-Generated Content is Reshaping Consumer Trust and Brand Authenticity in Entrepreneurial and Sustainable Contexts », International Journal of Economics and Management Sciences, 5(3), p. 236–262. Disponible sur: https://ijemsjournal.com/index.php/home/article/view/176 (Consulté le: 23 octobre 2026).