Journalism: Possible Impacts of Social Medias on A Press Agency’s E-Reputation: Case of The Official Press Agency Of Morocco (MAP)

Résumé

The sector of journalism in Morocco has undergone a digital revolution during the past years through the integration of devices and social medias even more advanced and often more competitive with a greater connectivity and an increased supply of materials, products and digital services. An urgent reality which imposed itself and manifested under multiple facets. This article develops a reflection on the role of new uses of social medias in the the construction of E-reputation for a press organization. This article, which discusses the use of the Moroccan Press Agency (MAP) of social medias to influence notoriety and E-reputation, leads us to seek to understand the mechanisms that can be implemented through the practices of these tools. The context of our work is twofold and concerns: first, the massive use of social medias by press companies in search of notoriety and reputation online, in a strong competitive environment; then, and because we are part of the MAP team and we are conducting a case study that is based in particular on this organization, that was created in 1959, we propose to first expose the main issues facing press companies with regard to notoriety and E-reputation, and the reasons that led to support us on the case of MAP.