LE POUVOIR CACHE DU MARKETING MIX : COMPRENDRE L'ART DE L'INFLUENCE SUR LES CONSOMMATEURS

Authors

  • Hasnaa EL GOZMIR Université Sultan Moulay Slimane Beni Mellal, Faculté Polydisciplinaire de Khouribga
  • Ismail RHRAISSA Faculté Polydisciplinaire de Khouribga, Université Sultan Moulay Slimane Beni Mellal
  • Samir MAKHROUT Samir Faculté des sciences juridiques économiques et sociales, Université Cadi Ayyad Marrakech
  • Abderrahmane CHOUHBI Abderrahmane Faculté Polydisciplinaire de Khouribga, Université Sultan Moulay Slimane Beni Mellal

Keywords:

Marketing Mix, Valorisation, Décision d’Achat, la Subconscience

Abstract

This article explores the evolution and significance of the marketing mix in the marketing field. It emphasizes the four key components of the marketing mix: product, price, promotion, and distribution, which significantly impact consumers' purchasing decisions. The marketing mix operates at the intersection of conscious and unconscious thought, exerting a strong influence on purchasing decisions. In summary, the relationship between conscious and unconscious thinking in the marketing mix is crucial. Emotional connections are essential in positively influencing consumers' purchasing decisions and creating significant value for products.

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Published

2023-12-29

How to Cite

EL GOZMIR , H., RHRAISSA, I., MAKHROUT Samir, S., & CHOUHBI Abderrahmane, A. (2023). LE POUVOIR CACHE DU MARKETING MIX : COMPRENDRE L’ART DE L’INFLUENCE SUR LES CONSOMMATEURS. International Journal of Economics and Management Sciences, 2(2), 17–33. Retrieved from https://ijemsjournal.com/index.php/home/article/view/27

Issue

Vol. 2 No. 2 (2023)

Section

Articles