Optimizing Data Marketing Strategies Through Online Surveys: Benefits, Challenges, and Future Perspectives

Auteurs

  • Zakaria Benjouid Faculty of Economics and Management, Hassan First University, Morocco.
  • Zineb Aboulhouda Faculty of Economics and Management, Hassan First University, Morocco.
  • Youness Gherabi Faculty of Economics and Management, Hassan First University, Morocco.
  • Nadia Nabil Faculty of Economics and Management, Hassan First University, Morocco.

Mots-clés :

Online Surveys, Data Marketing, Data Collection, Data Quality, Consumer Behavior

Résumé

In the rapidly evolving field of Data Marketing, online surveys have become indispensable tools for transforming data collection, analysis, and application processes. This article provides an in-depth exploration of the central role of online surveys, emphasizing their operational benefits and challenges. By examining current methodologies and presenting emerging innovations, it offers a comprehensive overview of how online surveys shape Data Marketing strategies. Through a synthesis of existing literature, this article highlights best practices and suggests future research directions, focusing on leveraging online surveys for Data Marketing approaches.

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Publiée

2024-10-20

Comment citer

Benjouid , Z., Aboulhouda, Z., Gherabi, Y., & Nabil, N. (2024). Optimizing Data Marketing Strategies Through Online Surveys: Benefits, Challenges, and Future Perspectives. International Journal of Economics and Management Sciences, 3(3), 148–165. Consulté à l’adresse https://ijemsjournal.com/index.php/home/article/view/56

Numéro

Vol. 3 No 3 (2024)

Rubrique

Articles