The Application and importance of entrepreneurial consulting in the hotel industry: Descriptive study

Résumé

Consulting in the business world has recently emerged as a strategy that involves requesting the services of companies and has the role of supporting them in defining and implementing their economic and commercial plans, as well as the mission of solving with them the problems hindered throughout their operation.

The stakeholders in the hotel sector, like the actors in any other economic sector, wish to develop their entity and save it from any type of risk or problem that could affect its survival.

In this article, we were curious to know if the managers of hotels in our region have thought about moving towards this consulting strategy as a management method for the development and survival of their hotels, as well as to know their vision on its effectiveness in the event of adopting this strategy.

The qualitative results resulting from some interviews with hotels over 3 * showed us that consulting is mainly applied only by hotels belonging to national and international parent companies, and that it is rarely applied by hotels that are not subsidiaries, and which just apply internal management based on the decisions of the hotel managers.

Most of the hotel companies that adopt this strategy have also highlighted the most performed types of consulting are financial and marketing consulting.